[1][2] As of October 2020, Zimplistic, has been acquired by Light Ray Holdings, a special-purpose vehicle incorporated in the British Virgin Islands.

To make roti (or other types of flatbread such as tortillas and puris), the user adds portions of flour, water, oil, and any additional ingredients into designated compartments to top up pre stored containers if needed.

After selecting the thickness, softness, and 1 or 2  drops of oil, the user presses a button, and the machine then makes dough, flattens it, and cooks the roti in 90 seconds.

[10][11] The worldwide retail price of Rotimatic as of April 2018 is US$999; a high end bread machine cost around $170 at that time.

Around 2019 there were reports of Rotimatic launching a slimmed down smaller version targeted towards price sensitive markets like India for under ₹40,000.

[15] Customers have expressed mixed reactions with many loving it while others have trouble with reliability, consistency and expensive repairs leading to a used secondary market for these devices.

There has been concern that the Rotimatic only supports the legacy 2.4Ghz 802.11b standard making WiFi connectivity problematic for many users.