Roto Records was a record label based in Lincoln, Nebraska.

The name "Roto" was chosen simply because "it [a record] goes round and round.

"[1] The label's first releases were in 1956 by local artists Bobby Lowell and The Rock-a-Boogie Boys.

[2][3] The label continued releasing recordings by Lowell and other local artists through the mid-1980s.

[4]