Rótulo (Spanish: "sign" or "title") refers to hand-painted signs on buildings that describe their function or serve as an advertisement, used in Latin America, and Mexico in particular.
These signs are painted by specialized artisans and are produced in sessions over the course of days.
While becoming less prevalent in higher income areas,[1][2] they continue to be viable forms of commercial art in working and middle-class neighborhoods in Latin America.
[citation needed] Rotulos are used extensively by small business and some major corporations.
The detail used is particular to the artist commissioned to produce the rotulo and is also dependent on the audience the company is intending to target.