Rowbottom is a tradition of civil disorder that was practiced by the students of the University of Pennsylvania throughout most of the 20th century.
The calls disturbed his fellow students, causing them to throw miscellaneous objects out their dorm windows.
Once a Rowbottom got underway, automobiles might be overturned, windows smashed, and trolley tracks doused with gasoline and set ablaze.
Attempts to revive the tradition were made throughout the 1970s, with the last recorded event occurring in 1980, however a Rowbottom lasting over subsequent nights was sparked by the 1977 Academy Awards, when the Philadelphia-based movie, Rocky, beat out the New York-based movie, Network for Best Picture.
The Rowbottom was incited by students from New York opening their windows in the Quad, and shouting Network's signature line, "I'm mad as hell and I'm not taking it anymore".