Its borders are determined by the Coral Sea, Townsville Airport and Mundy Creek, and only a small portion of the suburb's area is taken up by housing.

[3] During World War II, Jimmys Lookout had an anti-aircraft gun and search light battery.

Its purpose was to protect Townsville and in particular the military airport from Japanese airborne attacks.

[citation needed] In the 2011 census, Rowes Bay had a population of 539 people.

Cycling or jogging alone the sealed foreshore pathway is a popular pastime but swimming is not encouraged due to a risk of crocodile or jellyfish attack.

[citation needed] At the southern end of the beach area is Soroptimist Park, which has lawns, barbecue facilities and an adventure playground designed specifically to be suitable for all children including those with disabilities.

The park includes several attractive pieces of public art, contributed in 1988 and 1994.