The company is depicted as having been run by various executives who are typically ready and eager to use any underhanded and illegal option to secure profits, up to and including violent crimes.
The Roxxon Energy Corporation first appeared in Captain America #180 (December 1974), and was created by Steve Englehart and Sal Buscema.
[2] The name was inspired by oil company Exxon, which comics writer Ed Brubaker says is part of Marvel's policy of referencing the real world but "one step removed", similar to their re-naming the real-world crime syndicate Mafia as the Maggia.
Although Kamala Khan got injured from saving Aliana, Roxxon begin to shift the blame to the Champions for the damage they never started.
While forming a partnership with Senator Geoffrey Patrick and C.R.A.D.L.E., Roxxon manipulates them into unknowingly furthering their shady businesses, such as permanent imprisonment, brainwashing and unethical experimentation, as well as possibly kidnapping of the kids who oppose the unjust law.
Viv Vision, who survived Roxxon's assault on Aliana, had been monitoring her fellow younger superheroes, but discovers that she is unintentionally selling her friends to C.R.A.D.L.E.
While Roxxon attempts to cover up their illegal activity by releasing a social app called "Roxx-On", a Champion and a former prisoner of C.R.A.D.L.E.
Much worst, Roxxon already hired Ironheart's nemesis from Stark Unlimited, Andre Sims, in an attempt to collect data to dispose of those who are deemed threats to its business.
They provided him with the magic needed to write out his comic book that enabled Enchantress' ally Keep to become Roxxon's version of Thor while using the alias of Chad Hammer.
[10] Using a combination of a machine and a blood sacrifice, Roxxon scientist Dr. Lamarr revives Dario Agger back in his normal appearance.
[97] During the Ultimate Enemy storyline, Roxxon Corporation's compound was destroyed by a bio-mass that was secretly created by Reed Richards.
[102] In Earth-6160, a world in which history was altered by the inferference of the Maker, Roxxon Energy Partners is shown as one of the North American Union's largest corporations and having taken control of the Savage Land, contributing to the deterioration of its local fauna and prehistoric species while utilizing it as an industrial base as seen in the footage that Captain America sees.
After a brief fight, both notice the arrival of Roxxon's "Cleanup Crew" which was stated to be a group of mercenaries that were responsible for putting down the "Savage Land Revolt" decades earlier.
It's shown that Emmanuel da Costa plays at least an investing role in the company as he talks about what happened with its locations with fellow Maker's Council member Hulk.