Roy Spence

Roy Spence (born October 10, 1948) is the chairman and co-founder[1] of the advertising agency GSD&M, and an author.

He attended Brownwood High School, where he was a member of the 1965 Class 3A state championship football team.

He then went on to enroll at the University of Texas at Austin, and went on to found GSD&M in 1971.

[2] In 2004, Roy Spence received the Distinguished Alumnus Award from the University of Texas.

[4] In 2009, Spence, along with Haley Rushing, authored It's Not What You Sell, It's What You Stand For, a book about purpose-based brand management.