He is best known as the promoter of the NWA Mid-America territory (also known simply as the Nashville office) alongside Nick Gulas.
[4] The Welch brothers were recognized as the inaugural NWA Mid-America AWA Southern Tag Team Champions in 1943.
[6] In 1949, the Welch brothers were recognised as the inaugural NWA Tennessee Tag Team Champions after defeating Art Nelson and Earl Knielson.
In 1960, Welch and Gulas were charged with conspiring to stop an investigation of their business practices, having allegedly made payments to Senator Estes Kefauver (himself a former wrestler), who had made a complaint against them with the United States Department of Justice for obstructing his attempts to promote professional wrestling in opposition to them.
[3] In addition to promoting, Welch owned a large dairy farm in Gibson County, Tennessee[2] and a herd of Poland China pigs.