[1] It was founded by Opendoor co-founder JD Ross[2][3] and DJ and electronic music producer Justin "3lau" Blau[4][5][6] It is headquartered in Austin, Texas.
[9][10] Royal founder 3lau gave away the first tokenized music offering in a contest for 50% of royalties for his song "Worst Case" in 2021.
[12][13] Royal partnered with rapper Nas to sell streaming royalty rights for the songs "Ultra Black" and "Rare" through its platform in January 2022.
[23] Royal sells Limited Digital Assets (LDAs), which grant buyers a package of music rights and benefits.
[24] Royal also allows buyers to redeem benefits and rewards chosen by the music artist who created the song they own.