Royal FloraHolland is headquartered in Aalsmeer, with locations in Naaldwijk, Rijnsburg and Eelde.

The brokerage agency focuses on futures and day trade and operates at all branches.

During the COVID-19 pandemic in 2020, FloraHolland's sales collapsed by over 70 percent due to the drop in global demand.

[1] In the event that the crisis lasts longer, total damage of two to three billion euros is expected.

[3] In response to the increased power of brokering, the flower growers in Aalsmeer joined forces.

In 1918, the Central Aalsmeer Auction achieved, for the first time, annual sales of 1 million guilders.

With flower and plant exports booming the industry desperately needed to expand to a new auction complex with ample space.

Further expansion followed and in 1999, the Aalsmeer Flower Auction and its customers took the first parts of the VBA South into use.

Other important milestones were in 1973, when the VBA allowed suppliers to market their products through an agency and from 2006, when international membership was introduced and recognized.

From that moment the auction is named Cooperative Central Westlandsche Cut Association (C.C.W.S.).

It was decided to establish the auction to the Dijkweg in Honselersdijk, where the Naaldwijk town is nearby.

In 1914, seventeen growers of Flower Flora established their auction in Rijnsburg, South Holland.

In 1980, the new auction complex was put into operation just outside Katwijk on the municipal boundary with Oegstgeest.

Since the merger, it achieved most of the sales in the Rijnsburgse establishment of bulbous flowers, also in comparison with the other branches.

In 1915, the Cooperative Auction-Vereeniging (CVV) in Blerick, Limburg, was founded by the local growers.

Selling flowers through the CVV began in 1962, when a grower of Chrysanthemums are reported at the auction.

After a year, as many flowers already were auctioned on CVV, there was built a separate Bloemenhal in Grubbenvorst.