It was founded by King Bhumibol Adulyadej as an umbrella organization for his charitable initiatives and research.
[6] The project began in 1969, when King Bhumibol Adulyadej visited an opium-growing hill tribe village in Doi Pui.
[3] During his visit, the king learned that a local peach could provide income for the hill tribe people.
[3][7][8][10] In Chiang Rai, There are three development centres: Pha Tung, Mae Poon Luang, and Sa Ngo.
[3][7][8] Projects are changing, developing and adapting to the issues that need to be solved and improved in various communities and regions of Thailand.
[11] The environmental conservation project researches the highland environment, forests, water, and soil, to optimize sustainable yields.