For the 2024 event, the men's and women's winners received a choice of which championship to challenge for at WrestleMania XL in Philadelphia, Pennsylvania.

The men's match, which was the main event of the card, was won by Raw's Cody Rhodes for a second consecutive year.

The women's Royal Rumble match notably marked the WWE in-ring debut of Jade Cargill, who signed with the company in September 2023.

It is one of the promotion's five biggest events of the year, along with WrestleMania, SummerSlam, Survivor Series, and Money in the Bank, referred to as the "Big Five".

[4][5] Announced on September 13, 2023, the 37th Royal Rumble was scheduled to be held on Saturday, January 27, 2024, at Tropicana Field in St. Petersburg, Florida, and it featured wrestlers from the Raw, SmackDown, and NXT brand divisions.

In addition to airing on pay-per-view worldwide, it was available to livestream on Peacock in the United States and the WWE Network in most international markets.

In a statement, McMahon said the decision was made "out of respect for the WWE Universe, the extraordinary TKO business and its board members and shareholders, partners and constituents, and all of the employees".

[10][11][12][13] In response, Slim Jim, the sponsor of the event, temporarily paused its promotional work due to allegiations, only to resume the next day after McMahon resigned.

[14] The removal of McMahon from the TKO board makes the 2024 edition of the Royal Rumble, the first major WWE event, without him or any of his family involved at any capacity.

[19] The following year at Crown Jewel in November 2023, Reigns defeated LA Knight to retain the Undisputed WWE Universal Championship after interference from the Bloodline.

[24] The following week, Styles explained that he attacked Knight for taking his spot in a tag team match at Fastlane in October 2023.

After Orton interrupted and said that he also wanted a title match against Reigns, SmackDown General Manager Nick Aldis announced that Orton, Styles, and Knight would compete in a triple threat match at SmackDown: New Year's Revolution on January 5, 2024, where the winner would face Reigns for the Undisputed WWE Universal Championship at the Royal Rumble.

As a result, Aldis announced that Reigns would instead defend his championship in a fatal four-way match against Orton, Knight, and Styles at the Royal Rumble.

[20] Paul made his first appearance as champion on the December 1 episode of SmackDown where he announced that his first challenger would be determined by an eight-man tournament.

[23] The tournament was won by Kevin Owens at SmackDown: New Year's Revolution on January 5, 2024, thus earning him a match against Paul for the title at the Royal Rumble.

The first two entrants were Natalya from Raw, who continued her streak of being in every Women's Rumble, and Naomi, who returned to WWE after walking out of the company in May 2022 and after performing in Total Nonstop Action Wrestling (TNA) the preceding few months.

Jade Cargill was another surprise entrant at number 28, making her WWE in-ring debut, and eliminated Jax and Naomi (who lasted for over an hour).

Raw's Liv Morgan was the final entrant, making her return after over six months due to injury, and also continuing her streak of being in every Women's Rumble.

[1] After that, Roman Reigns defended the Undisputed WWE Universal Championship against Randy Orton, AJ Styles, and LA Knight in a fatal four-way match.

[27] However, on the following episode of Raw, Rollins explained why Rhodes should instead challenge him at WrestleMania, stating that the title Reigns held lost its luster due to Reigns defending it so infrequently, and the shady reputations of other past champions, while Rollins made his title representative of the blue collar, workhorse style that Cody's father Dusty Rhodes embodied.

Punk, with his arm in a sling, opened that night's episode of Raw and confirmed that he tore his right triceps and would have to miss WrestleMania XL.