Additionally, she won the 2019 Money in the Bank ladder match and the 2024 Royal Rumble, where she set a new women's record of 1 hour and 3 minutes.

At the tapings of Shimmer Volume 41–44, she became embroiled in Serena's feud with the Canadian Ninjas (Portia Perez and Nicole Matthews).

[21] On June 12, Bayley adopted a new character of a doe-eyed fangirl, losing to Alicia Fox in the first round of the NXT Women's Championship tournament to crown the inaugural champion.

[42] After a short hiatus due to a broken hand injury, Bayley returned on the July 22 episode, defeating Emma and setting her sights on the NXT Women's Championship, thus ending their feud.

[49] Throughout her championship reign, Bayley went on to fend off title contenders such as Alexa Bliss,[50][51][52] Eva Marie,[53][54] Nia Jax (at NXT TakeOver: London on December 16)[55][56][57] and Carmella.

[68] At Battleground on July 24, Bayley made her main roster debut in a one-off appearance as Banks' mystery tag team partner, defeating Charlotte and Dana Brooke.

[70] At Clash of Champions on September 25, Bayley failed to win the championship from Charlotte in a triple threat match, which also included Banks.

[82][83] In July, Bayley again became the number one contender for the championship after defeating Banks and was slated to face Bliss at SummerSlam on August 20,[84][85] but she suffered a separated shoulder injury during a match against Jax, which left her unable to perform.

[116] At Survivor Series on November 18, Bayley competed as part of Team Raw, where she was eliminated via countout after a brawl with Sonya Deville outside the ring.

[120] At WrestleMania 35 on April 7, they lost the titles to The IIconics (Billie Kay and Peyton Royce) in a fatal four-way match, ending their reign at 49 days.

[121] On April 16, Bayley was drafted to the SmackDown brand as part of the Superstar Shake-up, disbanding her team with Banks, who remained on Raw.

[131] On the September 2 episode of Raw, Bayley helped Sasha Banks attack Becky Lynch with a steel chair, turning heel for the first time in her career.

[133] On September 15, at Clash of Champions, Bayley retained the title against Flair after using an exposed turnbuckle,[134] before losing it in a rematch at Hell in a Cell on October 6, ending her reign at 140 days.

[137] At Survivor Series on November 24, Bayley lost to Baszler and Raw Women's Champion Lynch in a non-title triple threat match.

[141] At Super ShowDown on February 27, Bayley defeated Naomi to retain the title in what was the first women's championship match contested in Saudi Arabia.

[144] On the March 20 episode of SmackDown, Bayley and Banks said that they were going to skip WrestleMania 36, but they were interrupted by Paige, who announced that Bayley would defend her title against Naomi, Evans, Dana Brooke (who was later removed from the match), Tamina, and Sasha Banks in a six-pack elimination match at WrestleMania 36,[145] which she did successfully on April 5 after lastly pinning Evans.

[148] At Backlash on June 14, Bayley and Banks retained the titles in a triple threat tag team match against Bliss and Cross and The IIconics.

[153] On the September 4 episode of SmackDown, after failing to win the titles in a rematch, Bayley turned on Banks once again by attacking her, disbanding their team.

[160] Bayley unsuccessfully challenged Belair for the SmackDown Women's Championship at WrestleMania Backlash on May 16[161][162] and at Hell in a Cell inside of the namesake structure on June 20.

[169] On the August 8 episode of Raw, they challenged Belair, Alexa Bliss, and Asuka to a six-woman tag team match at Clash at the Castle, which they accepted.

[178] At Night 1 of WrestleMania 39 on April 1, Damage CTRL lost to Lynch, Lita, and Trish Stratus in a six-woman tag team match.

[180] On the May 12 episode of SmackDown, Kai and Bayley failed to win the WWE Women's Tag Team Championship from Morgan and Raquel Rodriguez.

Bayley also became the second woman, after Asuka, to win the Royal Rumble, Money in the Bank, and Elimination Chamber matches and one of five people overall.

[193] At SummerSlam on August 3, Bayley lost the title to Queen of the Ring winner Nia Jax after interference from Stratton, ending her reign at 118 days.

[194] Bayley defeated Naomi to earn a rematch against Jax at Bad Blood on October 5, where she failed to regain the title after another interference from Stratton.

[197] On the January 10, 2025 episode of SmackDown, Bayley won a fatal four-way match to become the number one contender for the WWE Women's Championship, but failed to win the title from Stratton the following week.

[204] When beginning her WWE career, Bayley was depicted as a "hugger", coming out with multiple inflatable skydancers during her entrances as well as hugging many fans (particularly younger children) in attendance.

[2][205] Following her heel turn, she started calling herself a role model and was depicted as a hypocrite, acting as nothing had changed with her entrance music and in-ring gear remaining intact, despite developing villainous traits and underhanded tactics.

[133] On the October 11, 2019 episode of SmackDown, Bayley debuted a new look, having cut her ponytail off, destroying her inflatable tube men, and using profanity against the fans in her post-match promo.

Since her heel turn, she started utilizing an old finisher previously used on the independent circuit, an arm trap headlock driver known as the Rose Plant.