In the following years it would win further projects for Atos, HSBC, Castorama, Deutsch Telekom group, Galeries Lafayette, Kingfisher, Société Générale, SFR, and the Palace of Versailles, among others.

Though it uses less, the aim of Ecobranding is to distill a brand's visual expression and improve its impact and accessibility, as well as being visible proof of a company's commitment to change.

Royalties has since adapted its client approach to incorporate Boyer's research and findings, with the addition of an extra pillar, ‘resilience’, to the existing brand model of ‘meaning, appearance, and experience.’[8] This marked a significant change in Royalties raison d’etre, a codified acknowledgment that no brand can be complete without meeting the obligations it has to society.

Royalties won the tender by proposing a novel solution based around a single principle: keep screens dark, and keep paper white.

The winning design proposed by Royalties is a rich combination of Parisian architecture, French personality, Olympic iconography, inclusion, and, of course, ecobranding.

Royalties has received several awards for its work: Les Trophées LSA de l’Innovation (with Carré Noir) for the Castorama smart store concept and the Grand Prix Stratégies Design (2nd prize) for the PagesJaunes redesign.

[11] It was also nominated for the Club des Directeurs Artistiques in 2011 for TUL LAVAL.COM, and for the Super Design award in 2010 for Orange Wi-Fi and Fnac Pro.