Rozalex

In 1969, Newton, Chambers & Company[4] acquired Rozalex Limited and the brand sat along other household names such as IZAL and Zalpon.

In 1987, Unilever acquired Sterling Industrial strategically to push into the business-to-business hygiene, janitorial, and floor care sectors.

In 2002, Unilever sold the main equity share of its business-to-business division (Lever Industrial-DiverseyLever) to SC Johnson to form JohnsonDiversey.

In 2011, Rozalex sponsored the Barwell Motorsport team's Aston Martin GT4 car at the 2011 British GT Championship, driven by Peter Erceg and Tiff Needell.

In 2013, Rozalex launched a new Pouch Dispensing System (PDS) for the Industrial / Engineering / Automotive / Marine / Construction and Energy sectors.