During the annual entertainment convention RuPaul's DragCon NYC in September 2019, a third edition of the exhibition taking place in the United Kingdom was announced.
[5] Two months later, various alumni contestants from the RuPaul's Drag Race franchise, notable locals Joseph Harwood, Harnaam Kaur, and the late internet personality Sophie Anderson of the Cock Destroyers are included in the lineup.
[11] During the event, the founders of World of Wonder made an announcement of greenlighting two docuseries named God Shave the Queens (2020–2022) and an untitled Trinity the Tuck pagentry project.
[21] Andy Duke for cultural website Louder Than War named the inaugurated convention as a discovery for drag entertainment as "an extension of punk" and "empowerment were the key messages of the event."
Seeing the sponsorship from Crocs for the upcoming convention, conservative news Washington Examiner reported American citizens were burning the company's merchandise.
[25] Another conservative news outlet Blaze Media criticized the organizers for including Teletubbies and reminisced to Spanish luxury fashion house Balenciaga, for its child advertising controversy involving bondage.
[26] Apart from that, Rick Findler for daily newspaper The Guardian sees the event getting its "advancement and growth in popularity" with having sense in the community and providing "another world where everyone is celebrated for expressing who they want to be and how they want to show it."
Findler showed the positive side of involving children in the event where they enjoyed the costume design and the humour coming from the British reality series.