Ruben Rojas is a Santa Monica-based contemporary artist and designer known for his "Live Through Love" campaign and for co-founding the nonprofit company, Beautify Earth.
[8][9] In 2013, Evan Meyer and Rojas co-founded the nonprofit to visually enrich their Santa Monica neighborhood and give back to their community through murals.
[3][11] Beautify Earth has worked with clients including Zappos, American Express and Lexus who are interested in enhancing their viewership and social media engagement through outdoor art.
[16] In 2019, Rojas created a T-shirt with a message that reads, "You can't quarantine love," donating proceeds to the United Way Los Angeles Pandemic Relief Fund.
[17] That same year, the artist partnered with ABC7 to design a shirt to raise awareness and funds for people experiencing food insecurity, donating sale proceeds to the Feed SoCal campaign.