Rubens Gerchman

[3] Many of Gerchman's works are paintings based on populist themes and his political beliefs, which followed those of neoconcrete artists.

[5] He used faces clipped from news photos, but unlike Andy Warhol, who used infamous celebrity, he used images of anonymous individuals.

One work in this series, O rei do mau gosto (The King of Bad Taste), was a satire on the bourgeoisie and industrial tycoons set in a monstrous tropical paradise.

[8] During his stay in New York City from 1968 to 1973, Gerchman adapted to his new audience by producing works with English words.

[9] Some of his work with letters also addresses issues of Latin America's relative geographic location in the Southern Hemisphere.