Ruckus Network

[citation needed] In January 2006, Ruckus moved away from its subscription business model in favor of one that was ad-subsidized.

This change eliminated the previous monthly fee required for site access and granted users cost-free entry to use the service.

The group drew membership on the claim that if 100,000 people joined, the fictional character's girlfriend "Holly" (based on a real-life friend of the employee) would have a threesome with "Ruckus" and another woman.

"Brody Ruckus" then promised to post pictures of his sexual encounter online if 300,000 people joined.

Facebook administrators deleted the "Brody Ruckus" profile and his group, since it represented a breach in the site's Terms of Service agreement, specifically with reference to: "impersonating any person or entity, or falsely stating or otherwise misrepresenting yourself, your age or your affiliation with any person or entity.