The Rudge Ulster was a British motorcycle manufactured by Rudge-Whitworth from 1929 until the outbreak of World War II.
[4] 1933 was the era of the Great Depression and Rudge, struggling to make the sales needed to further develop the Ulster, went into receivership.
In 1936 EMI (previously the Gramophone Company Ltd. and maker of HMV records), who were a major creditor, took over and resurrected the Rudge Ulster and moved production to their works in Hayes, Middlesex in 1937.
[1] From the days of the Gramophone Company, EMI, had had a policy of diversifying productions into other fields, like typewriters, as a strategy to avoid downturns and recessions.
[1] In 1930, under the guidance of team boss George Hack, Nott, Walker, Smith and Wal Handley were on Rudge 500 cc motorcycles for the Isle of Man TT Senior race, Handley winning at a record speed of 74.24 mph (119.48 km/h) with Graham Walker coming second, Smith 6th and Nott 7th, winning the Team Prize for Rudge.