Rudolf "Rudi" Dassler (29 April 1898 – 27 October 1974) was a German cobbler, inventor, member of the Nazi Party, businessman and founder of the sportswear company Puma.

However, after a feud developed between them following World War II, the brothers went separate ways and started their respective companies in 1948.

[1] Initially calling the new company "Ruda" (a portmanteau for Rudolf Dassler), it was soon changed to its present name of Puma.

[3][4] After his return from World War I, Adolf Dassler, Rudolf's younger brother, started to produce sports shoes in his mother's kitchen.

[5] During the war, a growing rift between the pair reached a breaking point after an Allied bomb attack in 1943 when Adi and his wife climbed into a bomb shelter that Rudolf and his family were already in: "The dirty bastards are back again," Adi said, apparently referring to the Allied warplanes, but Rudolf was convinced his brother meant him and his family.