Three stripes

[1] In 1952, following the 1952 Summer Olympics in Finland, Adidas acquired its signature three stripe branding from Karhu Sports, for two bottles of whiskey and the equivalent of €1,600.

[9] In 1998, Adidas sued the National Collegiate Athletic Association over their rules limiting the size and number of commercial logos on team uniforms and apparel.

[10] In late 2004, rival sporting good manufacturers filed a complaint to the International Olympic Committee (IOC) over Adidas being allowed to exceed the 20 cm2 limit permitted for branding with the three stripes.

[13] Prior to UEFA Euro 2008, the Union of European Football Associations updated its kit regulations to mandate a 'sleeve free zone' on shirts worn under their auspices, to make room for competition markings.

[15]: 28 The musical artist Lady Sovereign references the Three Stripes trademark in her song "Hoodie" from the album Public Warning.

The Trefoil logo of Adidas, used as the main logo from 1972 through 1997 and currently used for the Adidas Originals brandline.
Scotland national football team jersey made by Adidas, with the classic three stripes. The break on the sleeves is mandated by the sport's governing bodies.