Rue du Commerce operates exclusively online and competes directly with traditional retailers.

Rue du Commerce was co-founded in August 1999 by Patrick Jacquemin and Gauthier Picquart.

[3] In March 2009, Rue du Commerce acquired its competitors Top Achat[4] and Clust[5] from France Telecom E-Commerce.

[8] In January 2016, Rue du Commerce was acquired by the Carrefour Group, the French leader in retail, for an estimated value between €20 and €30 million.

[10] In 2001, Rue du Commerce developed the NetEcho association with three partners: Houra|Houra.fr, ChateauOnline.com, and TravelPrice.fr, to reassure their respective customers and raise awareness of the precautions to take online to protect against fraud.