Rufskin is an American men's athletic, underwear, swimwear, sportswear and denim manufacturer headquartered in San Diego, California.
Originally hand-made and distributed from a residential location, the company has since expanded to several brick-and-mortar stores and maintains a heavy online presence.
[3] While well-received in the United States, Rufskin does especially well overseas, ultimately resulting in the opening of a European flagship store in Amsterdam for a period of time.
To date, the brand is sold in various boutiques and retail stores around the world, including San Diego, Palm Springs, New York City, Miami and Amsterdam.
While Rufskin focuses mainly on marketing its ready-to-wear apparel, the brand offers specialty leather goods such as jackets and custom-fitted pants.