The brand specialised in Preppy/Rugby inspired lifestyle apparel for male and female clientele ages 16 through 25.

Rugby merchandise was available at twelve stores throughout the United States, as well as one in Covent Garden in London, UK.

Rugby's lower price point and edgier styling catered to a younger shopper than Lauren's other luxury clothing brands.

Though the company experimented with logos, most of the clothing either carried a small embroidered rugby player, "R.L.F.C", or a skull and crossbones motif.

Similarly, the brand adopted its signature colours of yellow and navy stripes on its shopping bags, tags and other promotional material.