[1] The company is best known for bringing the K-Pop wave to Southeast Asia, introducing acts such as Super Junior's Super Show 3 to Singapore and Malaysia in January and February 2011, Shinee World Tour in September 2011 and Girl's Generation Tour in December 2011.
Running Into The Sun also brought in Faye Wong's 2011 Comeback Tour to Singapore and Malaysia in October 2011 after a seven-year hiatus.
Retrolicious returned in 2011 again at Fort Canning Park, with Belinda Carlisle, Bananarama and The Human League.
[citation needed] The company is headed by Creative Director Beatrice Chia-Richmond, who was also the Creative Director of Singapore's National Day Parade 2011 and a well-known figure in the entertainment, theatre, and arts industry in Singapore.
The title was given as Running Into The Sun "scored more high profile acts and media buzz than many older companies".