Rupert Hoogewerf (born 1970), also known by his Chinese name Hu Run (Chinese: 胡润; pinyin: Hú Rùn), is a British businessman, currently the chairman and chief researcher of Hurun Inc,[1] best known for the "Hurun Rich List", a ranking of the wealthiest individuals.

[5] After university, Hoogewerf, as a qualified chartered accountant, worked for seven years at Arthur Andersen[6] in London and Shanghai.

Hoogewerf launched the Hurun Report in 1999[7][8] in London, promoting entrepreneurship through its lists and research.

[22] His contribution to the promotion of transparent and responsible wealth creation has seen him gain a great deal of recognition.

Hoogewerf in November 2018 was made a professor of Practice for Durham University Business School,[23] in recognition of a substantial lifetime contribution to the advancement and application of entrepreneurship in China and India.