[citation needed] Programmes are aimed at enthusiasts for equine, rural lifestyle, and farming, along with traditional country music and entertainment.

The Rural TV website offered video-on-demand and streaming video of the channels content through its "Country Club" membership subscription.

In June 2010, Rural TV ceased as a separate channel, with its programming moved to Horse & Country TV as a series of programming blocks, airing there 7 days a week.

The Country Club could be accessed on both the Rural TV and RFD-TV web sites.

FamilyNet replaced Rural TV on that Channel space when those two networks merged.