In 1948, it was one of the largest stores in the world that specialized only in women's furs, coats, suits, and dresses.

[8][4][10][11] The store sold among other items frocks, wraps, hats, dress accessories, ermines, Russian sables, dresses, gowns, coats, ensemble suits, tailored suits, and shoes, including new fashions from Paris.

[21] On August 29, 1940, the Manhattan store had its largest sales day ever, with close to 10,000 customers, 30% of whom were men who "accompanied their women folk," according to The New York Times.

[23][24][25] In 1941, at 18 years of age the granddaughter of co-founder Frank Russek and daughter of future chairman David Nemerov, Diane Nemerov (later known as Diane Arbus), married Allan Arbus, and they both went to work for the Russeks advertising department, and eventually became successful fashion photographers.

[4] In September 1949, the company opened up its fourth store in the U.S., a four-floor women's wear store at 1212 Chestnut Street in Philadelphia, Pennsylvania, devoted to furs, dresses, coats, suits, and attire for girls and young women.

[31][8] After arriving in the United States from Europe after World War 2 in 1949, Holocaust survivor Marion Wiesel worked at the department store as a salesperson.

[6][8] In September 1954, it opened a suburban store in the Cross County Shopping Center in Yonkers, Westchester, New York, selling women's sportswear, dresses, coats, suits, furs, millinery, and accessories, as well as children's coats and dresses.

[35] In September 1955, it opened a shop selling furs at the Savoy-Plaza Hotel, at Fifth Avenue and East 59th Street in Midtown Manhattan.