Despite the common ownership, Petersen's and Harned & Von Maur continued to operate as separate stores for twelve years, even after C.J.

[citation needed] In the company's centennial year of 1972, Petersen Harned Von Maur opened its first branch store at Duck Creek Plaza in Bettendorf, Iowa.

As the company shifted its focus to malls, the Petersen Harned Von Maur flagship store in downtown Davenport closed in 1986.

[5] Von Maur successfully entered the Chicago market in 1994 with a 207,000-square-foot (19,200 m2) flagship store at Yorktown Center in Lombard, Illinois.

In the past five years, the chain has expanded out of its Midwestern home territory to open stores in Georgia, Alabama, New York, and Oklahoma.

On November 11, 2010, Von Maur announced the chain would open its first store in the Southeast in the Atlanta suburb of Alpharetta.

The regional flagship store would convert a former location previously occupied by Lord & Taylor, then Belk, at the North Point Mall into a much larger anchor.

[7] In March 2011, it was reported Von Maur would enter the Wisconsin market with a store in the Milwaukee area at a new lifestyle shopping center in Brookfield named The Corners.

[8] The proposed store was to have been combined with a three-story parking structure and had been predicted to open in the fall of 2014, but numerous project delays occurred.

[citation needed] On November 2, 2013, the chain opened its first store in Alabama, at the Riverchase Galleria in the Birmingham suburb of Hoover.

[citation needed] On February 27, 2013, it was announced that Von Maur would be opening a new location in Oklahoma City as the fourth anchor store at Quail Springs Mall, replacing Sears.

[20] In February 2018, the company announced it would open a store at the Jordan Creek Town Center in West Des Moines, Iowa.

The company started as Von Maur Dry Goods in 1872 with a 20x50 rented storefront in Downtown Davenport.