Rustlers (convenience food)

Rustlers are a range of hamburgers and hot sandwiches made by Kepak, a company based in Dublin, Republic of Ireland.

[4] In 2020, the brand launched a new marketing campaign claiming to be "better than you think", stating Rustlers microwaveable burgers are made of 100% British and Irish beef.

[9] However, although the burger is made from pea protein, a cheese slice is included in the pack, so that the package is not wholly plant-based or vegan.

It was designed in 2021 to mimic the brand's Quarter Pounder SKU, and to be sold at the same price as the Rustlers original meat-based burgers.

This is an effort by UK fire services to spread awareness about the dangers of cooking while under the influence of alcohol, particularly aimed at university students.