The station was founded by Adam Mallerman, and is sponsored by the Association of Americans and Canadians in Israel, as well as advertisers.
[2] Founder Adam Mallerman tried various suggestions in a search engine using the word "microphone" and related forms and Rusty Mike resulted.
Rusty Mike does not actually exist, other than the fictional studio engineer that Mallerman blames technical glitches on.
Per Mallerman, "it encapsulates the concepts that aren't known to go together, but fit perfectly - a microphone that's rusty and a radio station that's only on the Internet".
The Station is aimed at the adult contemporary audience of the two hundred and fifty thousand Anglos in Israel.