[2][3][4][5] Shakes started his first business in middle school, selling bags of gummy worms to classmates, and used the money he made to buy an iPad, softbox lights and a tripod for filming YouTube videos.

[3][4] Shakes has also used his TikTok to help promote music artists, including Lil Gnar, NLE Choppa, and Dracovii.

[3] Due to a lack of monetization on TikTok, Shakes initially earned income from brand deals and partnerships.

[3] In 2020, he started ShakeyFam, an online store selling Shakes-branded t-shirts, hoodies, and a line of wireless earbuds known as ShakeyPods.

[5] In 2023, Shakes partnered with Nintendo in Tokyo representing the United States to help promote the release of the video game Everybody 1-2-Switch!.