Based in Burton-upon-Trent in England, the company was formed by a number of prominent business men in February 1902.
The company established a factory on Shobnall Road in Burton, and they started producing cars in 1903, offering both petrol and steam engines as options.
The company primarily targeted the cheaper end of the market, and produced a 10 horsepower car, with options either as a four-seater, or a light delivery van.
The connections of the Clay family, along with the booming brewery business in Burton-upon-Trent, gave the company a good market for their trucks.
[1] They manufactured an even bigger truck, with a 9.8 litre engine, and trialled a motor bus.