[3] Its primary focus is weighted towards people between 25 and 50 years old, primarily families with children.

The editorial content is oriented towards a national audience and is the same in all regions; only the adverts differ.

Søndagsavisen was fined in 2012, paying the largest sum in Denmark ever, DKK 750,000 for faulty journalism.

[4] The court found that Søndagsavisen had wrongfully published a series of articles claiming that Ecobaby, a producer of baby dummies (pacifiers), was using phthalates in their production.

The paper later withdrew the articles, but Ecobaby choose to continue the case.