It was founded in Aarhus, Denmark in 1973 by married team Inger Grene and Knud Cresten Vaupell Olsen.

[clarification needed] The concept comes from Inger and Knud wanting to do something unique to attract customers up the stairs.

New products are released weekly and available for a short time creating an experience of discovery and uniqueness.

They previously had stores in Spain and Japan but the concept was found to be not as successful due to differences in lifestyle and shopping habits.

Søstrene Grene entered the UK in 2016 with a store in Nottingham and over the years expanded across the north of England and Northern Ireland.