s.Oliver, legally s.Oliver Bernd Freier GmbH & Co. KG, is a German fashion company headquartered in Rottendorf that sells apparel, shoes, accessories, jewellery, fragrances and eyewear worldwide.

In 1974, Bernd Freier decided to travel to India to negotiate directly with local textile manufacturers, thereby gaining independence from the wholesalers.

Subsequently, he had his own successful range of "Madras Check shirts" manufactured, which found a ready market in Germany, sold through, amongst others, E. Breuninger GmbH & Co, Uli Knecht, Wöhrl and Wormland.

Today, s.Oliver is to be found in more than 30 countries, for example in Austria, Switzerland, Slovenia, Belgium, Poland, Bosnia and Herzegovina, Serbia, Croatia, France, Italy, Czech Republic and India.

The various departments, from design to marketing, from human resources to logistics and distribution, are all located at the company headquarters in Rottendorf, Germany, near the university town of Würzburg.

Trendy and fashionable, QS by s.Oliver is aimed at teenagers and young adults, whereas s.Oliver Selection addresses a more sophisticated audience with a generally understated style.

Besides these three main elements, s.Oliver also offers additional product lines like 's.Oliver Bodywear' (lingerie, nightwear, beachwear and homewear for ladies and gentlemen), 's.Oliver Junior' (clothing for newborns, toddlers and children), 'Triangle by s.Oliver' (new segment for sizes from 36 to 54) as well as 's.Oliver Accessories' (bags, belts and leather goods).

[citation needed] In the 1990s, the s.Oliver logo featured on the shirts of tennis player Ivan Lendl and Würzburg-born basketball star Dirk Nowitzki.

[5] In 2003, German Pop singer Dieter Bohlen, together with his then-girlfriend Estefania, advertised the 's.Oliver Selection men', because '[...] s.Oliver is a really good brand, they've got cool clothes.

In 2010, after a run of 17 unsuccessful years, Lech Poznan finally won the national championships again and they can compete in the 2010/2011 season UEFA Champions League 2010/11 qualifiers.

[citation needed] s.Oliver Würzburg (basketball, 2010–),[8] FC Bayern München (soccer, 2011–2014),[9] Wladimir Klitschko (Boxing, 2014-) [10] Media related to S.Oliver at Wikimedia Commons