He has also worked on music videos featuring artists such as Asha Bhosle, Sanjay Dutt, Brett Lee, and Urmila Matondkar.
[3][4][5] Ramachandran played a significant role in the promotion and public relations of Pooja Bhatt's film Holiday (2006) and was similarly involved in the marketing and PR activities for another Bhatt project, Jism 2 (2012), starring Sunny Leone.
He also directed music videos featuring Asha Bhosle, Sanjay Dutt, Brett Lee, Urmila Matondkar, Ismail Darbar, Zubeen Garg, and Neetu Chandra, collectively known as "Rasiya Saajan.
He served as an associate producer for the film Doctor I Love You.
[13][14][15][16] Ramachandran was born in Kolkata at the Saradadevi hospital at the Ramakrishna Mission.