Sivalenka Sambhu Prasad (26 January 1911 – 8 June 1972)[1] was a journalist and Indian National Congress politician, who took over the Daily News Paper Andhra Patrika (Daily Telugu language Newspaper), Andhra Sachitra Vara Patrika (Telugu Language Weekly Magazine) and Bharathi (Telugu Language Monthly covering classical Literature) which were published from Chennai City (then Madras) which was the capital of Composite State of Madras (Madras Presidency) from his father-in-law Kasinadhuni Nageswara Rao, the founder of Andhra Patrika group of publications in 1903, inventor of "Amrutanjan", a pain balm with natural ingredients, in 1893 and a freedom-fighter.

Rao also bequeathed all properties and Amrutanjan business to Sambhu Prasad, which he ran along with publications.

[2][3][4] The centenary of his birth was celebrated in 2011 by a function was attended by dignitaries and journalists, including Chief Minister of Andhra Pradesh Konijeti Rosaiah.

He graduated from the Viswa Bharathi University and joined the Indian independence movement.

First Son Sivalenka Radhakrishna; First Daughter Leela Bhramara ( born in 1935- named in memory of Sambhu Prasad's Teacher in Shantiniketan School Smt Leela Mazumdar and Sambhu Prasad's mother Smt Bhramaramba, Married to Digavalli Sitarama Rao Son of Digavalli Subba Rao, the then Head of Medical Department of Andhra State;[7] Second Daughter Nageswaramma( born in 1938- named in memory of the maternal grandfather Kasinadhuni Nageswara Rao and Father in law of Sambhu Prasad and Founder of Andhra Patrika Publications and Amrutanjan as she was born on the same night Kasinadhuni Nageswara Rao died in 1938.