The name of the program, S³, is derived from the first letter of the three cities where the business schools are located: Shanghai, Seoul and Singapore.

The program was formally launched on the 28 February, 2008 at Korea University Business School.

The orientation is a collaborative exercise which teaches team spirit, knowledge sharing, strategic decision making and cultural values to the participants.

The first semester curriculum is articulate and provides an understanding of the major management sciences subjects.

First semester courses (listed alphabetically): Asian Business Insights I (Field Trip); Basic Chinese (non-credit, optional); Business in China; Data, Models, and Decisions (DMD); Financial Accounting (FA); Managerial Communication (MC); Managerial Economics (ME); Organizational Behavior (OB); Politics (mandatory for Chinese nationals).

After the initial registration and an orientation trip, students are given a break of about a week to explore the city and to settle down.

Candidates are awarded S³ Asia MBA program certificate signed by the three deans from FDSM, KUBS and NUS Business School.