The brand began as The Joseph SABA Shirt Shop on Flinders Lane in Melbourne.

[1][2][3] The brand carries a contemporary label for both women's and menswear lines.

In 1996 the brand won the Australian Fashion Menswear Award and was inducted as the Powerhouse Museum's Fashion House of the Year.

[4][5] In 2002, Joe Saba sold the brand to Daniel and Danielle Besen, owners of the fashion labels Sportsgirl and Sussan.

[6][7][8] In 2005, SABA was acquired by the Apparel Group and shortly moved its head office to Sydney.