Founded by Richard Whittingdale in 1985 as owner, founder and editor.
It was edited variously by Robert Houwing, Peter Davies, Steve Smith and Brendan Cooper, and focused primarily on cricket, rugby and football, South Africa's top three sporting codes.
The Swimwear edition was a popular brand extension and featured some of South Africa's top female models.
In December 2012, it was reported that the owner, Media24, had decided to close the magazine as a result of declining revenue and circulation figures.
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