SBENU (Korean: 스베누) was an athletic footwear and apparel company based in Seoul, South Korea.

SBENU took the letter "S" for shoes and combined it with the ancient Egyptian deity Bennu, which is thought to be the inspiration for the phoenix in Greek mythology.

[2] Prior to its dissolution, SBENU was sponsoring various celebrities and gaming events, spending about $8.26 million USD per year, all the while failing to pay in full to its manufacturers.

[3] In 2016, SBENU claimed that the agency "HIKE", which was run by two formerly bankrupt owners that promised to help connect manufacturers with companies, had embezzled about US$7.1 million, and that this had caused the failing of payment to the manufacturers, who should have received their money from HIKE.

The team performed poorly in its first season, finishing in last place and being forced to play in the LCK Promotion Series against Ever to keep their spot in the Champions League.