The team debuted at the NASCAR Cup Series' season-ending exhibition race in Motegi, Japan.
Hollywood Video sponsored the car for the next twelve races, during which time Craven finished no higher than 19th, although he did win a Winston West Series with the team at California Speedway.
West Series driver Sean Woodside attempted the Save Mart/Kragen 350 with the team, but did not qualify.
In September, the team acquired sponsorship from Federated Auto Parts, but also failed to qualify for three consecutive races.
Late in October, SBIII announced that it had resigned Stricklin to a three-year contract, and acquired Motorsports Safety Technologies as sponsor through the 2003 season.