[2] Due to growing popularity and increasing online fan engagement[7] SBS PopAsia was launched as a 24-hour digital radio show in 2010.
[8] In 2013, the program was extended to three-and-a-half hours of prime-time broadcast across Saturday and Sunday evenings on SBS Viceland (formerly SBS2).
[10] SBS PopAsia hosts a variety of segments and shows on digital radio:[11] Beats & Bars: Hip-Hop An hour of hip-hop, rap and R&B music encompassing Asian countries including South Korea, China, Japan, Vietnam, Malaysia, Indonesia and more.
Every weekday, regular votes through Twitter and Facebook finalised the top 8 songs and a challenger.
Live voting opened at 4.30pm (AEST) where listeners tweeted or posted on the Facebook wall the #Hashtag of their favourite song from the top 9.
Content covered include issues similar to the TL;DR's on their YouTube channel such as plastic surgery and the FIFA World Cup.
Australian member of K-pop boyband JJCC began hosting his own 1 hour radio show from 2015 on Tuesdays at 8pm.
[19] The goal of this game was to guess the common theme between the three Asian Pop videos that are shown.
Previous themes included the beach, vampires, swirly lollipops and Australian Asian Pop stars.
Every week, the SBS PopAsia gave PopAsians the option of choosing which of two artists should have two of their music videos played in the next episode.
SBS PopAsia also has an official mobile application for both Apple iPhone and Android which can be downloaded for free from the respective platforms.
Prizes include concert tickets (such as to BAP, 2K13 Feel Korea Festival, signed albums and merchandise and overseas trips to Asian destinations.
SBS PopAsia continues to be involved in the promotion of Asian acts coming to Australia.
In 2011 SBS PopAsia was the official Australian media partner of the 2011 Sydney K-Pop Music Fest which features artists such as SHINee, Girls' Generation and TVXQ.
[3] As it is an SBS program, it has opened up the channel from a traditionally older multicultural audience to Australian youths of all backgrounds.
Despite promoting itself as an Asian Pop TV and radio show, the majority of music played is from South Korea and specifically from male groups.
[citation needed] PopAsia has responded by stating that Korean pop is the most requested genre of music.