[2] In March 2011, SCVNGR launched LevelUp, a mobile payments platform to increase engagement and loyalty at local businesses.

Companies, educational institutions, and organizations could build challenges, the core unit of their game, at places on SCVNGR from the web.

Players could earn points by going places and doing challenges, and could broadcast where they were and their activities to their friends on Facebook and Twitter.

By June 2010, over 1000 companies, educational institutions, and organizations had built on SCVNGR by creating challenges (and often rewards) at their locations.

[8] At educational institutions, SCVNGR was mostly utilized as a tool for orientation for prospective and new students to college campuses (for example at the University of Louisville in Kentucky[9]).