The company provides insurance for businesses, farms, nonprofit organizations, and special events.

[3] In 2019, SECURA moved their headquarters to a new building in Fox Crossing, about 3.75 miles (6.04 km) west of the old location in Appleton.

[4] SECURA was founded in 1900 after a massive cyclone tore through New Richmond, Wisconsin, destroying homes and businesses, killing more than 100 people, and injuring 500 others.

To protect themselves and each other, 135 charter members in the Cicero Township developed The Farmers Home Mutual Hail, Tornado, and Cyclone Insurance Company of Seymour, Wisconsin.

SECURA supports a variety of community organizations by volunteering to serve on boards and committees, and by participating in fundraising efforts.