[3] The name comes from the initials of the company's founders: Walter Staab, Robert Frank, and Stanley Moger.

[citation needed] SFM Media Services Corporation was founded on September 29,[2] 1969 as an independent advertising agency by Stanley Moger, Bob Frank and Walt Staab.

[5] SFM subsequently launched the General Foods Golden Showcase Network[4] in 1980.

[6] In 1983, SFM worked with Del Monte Foods to form an ad hoc TV network to broadcast the special Believe You Can .

[7] In 1994, SFM started up a sports marketing unit in its media services division with the hiring of Jerry Solomon as executive vice president.