It was launched by Prime Minister Lee Hsien Loong on 24 September 2016 to prepare the public in the event of a terrorist attack.
[1] Mr Lee said the Government has stepped up its measures against terrorism, but its efforts alone are not enough.
"Terrorism threatens not just our physical safety, but also our social harmony and way of life," he said.
There is a need to bring Singaporeans’ awareness to the “next level”: What their role is and how to respond in such a situation, he added.
[2][citation needed] A promotional advertisement video has appeared on social media: Spot It Stop It: Rush Hour: Eye Power takes on a whole new meaning.