SHIFT is a German smartphone and phablet manufacturer with its headquarters with design and development department in Wabern in Northern Hesse Germany and Production in China.

In the beginning Carsten and his brother Samuel Waldeck realized the project SHIFT7 through German crowdfunding platform Startnext [de].

[7] In order to avoid waste, end users are to return defective devices to the company to ensure that they are disposed of properly or reused by second or third parties.

In June 2018, the company employs eleven people at its headquarters in Wabern and ten in Hangzhou, earning four times as much as the industry average in China.

[13] In contrast, the magazine Digitale Welt writes that the company attaches just as much importance to environmentally friendly measures as it does to fair working conditions and reparability.

The latter is achieved through the concept of modular construction of the devices, whose individual parts can be ordered by the user and repaired with commercially available tools and tutorials.

[15] ProSieben magazine Galileo also tested - also in June 2018 - the newly published Shift6m and used video recordings to illuminate the production conditions of the in-house Shift factory on site in China.

[17] The computer magazine c't found more positive words about the German smartphone manufacturer in issue 15/2018, although the reporting in the context of other European providers is very brief.